Announced at an exclusive fashion and culture event in New York City, the exclusive off-pitch range features lifestyle-focused adaptations of the 2023 season’s third jersey for some of the world’s leading clubs including Arsenal, Bayern Munich, Juventus, Manchester United, and Real Madrid. The Streetwear is created for fans who want to support their clubs while showing their styles. Adidas worked with each club to appoint a Creative Lead, tapping into the worlds of fashion and music, and ensuring the unique flair of each team came through with bespoke individuality.
Other international superstars including American Grammy-nominated rapper Pusha T who designed the Arsenal version and Mexican rapper Alemán who created the Real Madrid streetwear are a part of it as well. The Nigerian rockstar is set to embark on tour and recently released his fifth album ‘Tequila Ever After’ which has enjoyed critical acclaim for its sonic richness and cross-continental appeal. The album has churned out the hit tracks ‘Party No Dey Stop’ and ‘Ogaranya’, among the biggest Afrobeats songs of 2023.