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Fayrouz, Beauty Tukura launch ‘Here’s to Taste’ campaign celebrating new flavour, look


Nigeria’s premium soft drink, Fayrouz, has teamed up with the charismatic Beauty Tukura to launch the ‘Here’s to Taste’ campaign, celebrating the brand’s new look and the exciting new Apple-Watermelon flavour. The campaign’s vibrant imagery and inspiring message invite consumers to embrace their true selves and celebrate their unique tastes.

Beauty Tukura, the face of the campaign, expressed her enthusiasm for the partnership, stating, “This partnership is a perfect match. The Fayrouz ‘Here’s to Taste’ campaign resonates with me because it celebrates authenticity and encourages people to confidently embrace who they are without compromise. This aligns with my values of being genuine and unapologetically true to myself in every aspect of life.”

Onyebuchi Allanah, Senior Brand Manager of Beyond Beer at Nigerian Breweries PLC, commented on the collaboration, saying, “We are pleased to partner with Beauty for our ‘Here’s to Taste’ campaign. Her personality resonates deeply with our brand values. Together, we want to celebrate everyone finding their flavour in life and embracing their authenticity.”

The ‘Here’s to Taste’ campaign emphasizes sophistication and authenticity, encouraging consumers to enjoy the new Apple-Watermelon flavour of Fayrouz and celebrate their individuality.


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