Hisense partners with Real Madrid to enhance fan engagement in Nigeria

Hisense, renowned for its innovative consumer electronics, has forged a strategic partnership with Real Madrid, one of the world’s most iconic football clubs, with a focus on deepening connections with their Nigerian fanbase.

This alliance, which extends over the next three years, represents a significant milestone for both organisations as they aim to deliver unparalleled fan engagement and enhance the football experience for millions in Nigeria.

Real Madrid, known for its global success and passionate supporters, continues to captivate audiences with a star-studded roster featuring the likes of Kylian Mbappé, Vinícius Júnior, and Jude Bellingham. The club’s rich history, boasting legendary players such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane, solidifies its status as a sporting powerhouse.

This partnership will involve Real Madrid’s men’s and women’s first division teams across all major championships, including the UEFA Champions League and the Supercopa de España, scheduled to be held in Saudi Arabia. Nigerian fans can look forward to an enriched connection with the club, as Hisense and Real Madrid collaborate to create unforgettable moments.

As part of this collaboration, Hisense will launch a limited-edition co-branded 100-inch TV, designed to elevate the home viewing experience for Nigerian fans. The partnership will also introduce initiatives aimed at enhancing fan engagement, drawing on Real Madrid’s global appeal and Hisense’s technological expertise.

This alliance underscores a shared commitment to excellence, combining Hisense’s innovative quality with Real Madrid’s pursuit of success.

By leveraging their strengths, both brands aim to captivate audiences and drive growth in Nigeria, further deepening Hisense’s connection with communities and promoting an active lifestyle.

For over 50 years, Hisense has led the way in technological innovation, consistently enriching the lives of football fans worldwide.