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Indigenous tourism set to boost economic growth to $67BN by 2034

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Indigenous tourism is projected to contribute $67BN to the global economy by 2034, driving economic growth, cultural preservation, and community empowerment.

 

The World Travel & Tourism Council (WTTC) launched a report at its Global Summit in Perth, highlighting Indigenous tourism’s projected $67BN contribution to the global economy by 2034.

This report emphasises the role of Indigenous tourism in driving economic growth, especially in remote areas, and its impact on preserving cultural heritage and empowering communities.

Indigenous tourism is becoming a significant economic driver, creating jobs and value in underdeveloped regions. It offers visitors authentic cultural experiences while supporting Indigenous communities.

The global Indigenous tourism market is expected to grow at a CAGR of 4.1% over the next decade, enabling communities to take control of their economic futures.

Western Australia has seen a rise in interest in Aboriginal tourism, with nearly nine in 10 visitors expressing interest in 2023.

The sector contributed $63.8 million to the state’s Gross Product in 2021-22. Globally, countries like Canada and Panama have benefited from Indigenous tourism’s economic impact, with Canada’s sector supporting 2,000 businesses and 39,000 jobs.

Julia Simpson, WTTC President & CEO, stressed that Indigenous tourism is about empowering communities and ensuring sustainable development. Robert Taylor, CEO of Western Australia Indigenous Tourism Operators Council (WAITOC), highlighted programs like “Camping with Custodians” that provide employment and promote authentic Aboriginal experiences.

The report also underscores the role Indigenous tourism plays in preserving cultural identities, with examples like the Sámi people’s certification marks and Peru’s use of technology to safeguard endangered languages. Countries like Australia and the U.S. are incorporating Indigenous tourism into their national marketing strategies to ensure authentic representation.

Despite its growth, Indigenous tourism faces challenges, especially in securing funding. Canada’s Indigenous Tourism Destination Fund (ITDF) aims to raise CA$2.6BN by 2030 to support 800 new Indigenous businesses and create 21,000 jobs.

WTTC continues to support Indigenous tourism’s growth as a sustainable and self-sufficient industry, ensuring its benefits


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