LinkedIn, the renowned professional networking and recruitment platform, is gearing up to introduce a gaming feature to its platform in a bid to enhance user engagement. This move comes amidst the booming gaming industry, which reached an estimated value of $245 billion in 2023.
The gaming experience being developed by LinkedIn draws inspiration from the puzzle craze observed in popular games like Wordle. Initial efforts include games titled “Queens,” “Inference,” and “Crossclimb.”
App researchers have uncovered evidence suggesting LinkedIn’s foray into gaming, with code indicating various gaming initiatives. Notably, one experiment ties player scores to workplaces, potentially leading to the ranking of companies based on gaming performance.
While LinkedIn has confirmed its work on gaming, the company has not yet disclosed a specific launch date. A spokesperson for LinkedIn highlighted the intention to incorporate puzzle-based games within the platform to add a touch of fun, strengthen connections, and stimulate meaningful conversations among users.
LinkedIn’s parent company, Microsoft, is a dominant force in the gaming industry through platforms like Xbox, Activision Blizzard, and ZeniMax. However, the extent of Microsoft’s involvement in LinkedIn’s gaming venture remains undisclosed.
The decision to introduce gaming aligns with the significant influence of games in mobile and PC app usage, particularly puzzle-based casual games. Non-gaming platforms often leverage the popularity of such games to enhance user engagement, reminiscent of traditional puzzles found in newspapers and magazines.
LinkedIn’s venture into gaming reflects its ongoing efforts to integrate popular tools into its platform, catering to its professional user base. These efforts span various areas such as online education, professional development, news operations, video tools, and influencer engagement, all aimed at enriching the platform’s relevance in the professional world.
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