In commemoration of 25 years of brand-building across the West & Central Africa region, mediaReach OMD, in partnership with Geopoll, has unveiled the OMD Consumer Intelligence (OCI) initiative, aimed at raising the standard of data analysis in media marketing.
Stephen Oluwatoyin Onaivi, Managing Director of mediaReach OMD, described the initiative as a testament to the organization’s commitment to innovation and empowering brands across the region. The launch event for OCI will take place at the Marriot Hotel on March 25, 2024.
OCI represents a culmination of years of dedication and expertise, leveraging cutting-edge technology and advanced data analytics to provide unparalleled insights into consumer behaviour and preferences. Through OCI, brands gain access to real-time data and actionable intelligence, enabling informed decisions, campaign optimization, and maximization of ROI.
Onaivi emphasized OCI’s intuitive interface and robust features, empowering users to unlock the full potential of their marketing strategies and drive meaningful engagement with target audiences.
mediaReach OMD celebrates 25 years of success and innovation, positioning itself as a pioneer in data-driven insights. The launch of OCI underscores the organization’s commitment to revolutionizing the media landscape and meeting the dynamic needs of brands and advertisers.
Clients, partners, and industry stakeholders are invited to join in celebrating this milestone and explore the transformative capabilities of OCI. Together, mediaReach OMD continues to shape the future of media and advertising, fostering growth and meaningful connections with consumers globally.
Onaivi concluded by stating that the launch of OCI reaffirms mediaReach OMD’s agility and innovation, aligning with their global promise of delivering Better Decisions, Faster.
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