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NOA evaluates pitches for CLHEEAN community projects ahead of values charter unveiling



Recently, a comprehensive assessment of the pitch submissions from different social marketing and brand organizations competing for the NOA CLHEEAN Community projects was carried out by the National Orientation Agency (NOA).

The two-day selection process took place at the Transcorp Hilton in Abuja and included a careful examination of submissions from prestigious organizations hoping to support the NOA CLHEEAN initiative.

NOA CLHEEAN encompasses areas such as Crime and Lawlessness, Health and Hygiene, Environment, Education, Abuse, and Narcotics. This innovative approach is part of NOA’s strategic initiatives to address the multifaceted challenges facing Nigeria.

The agency is gearing up for the official unveiling of the Value Charter, a comprehensive policy document that outlines a national value system.


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The submission review process was led by the Director-General of NOA, Mallam Lanre Issa Onilu, along with a distinguished panel of marketing experts. The panel included Mallam Danladi Bako, a renowned Broadcast Journalist and former DG of Broadcasting Organisations of Nigeria; Alhaji Raheem Adedoyin, a News Media Expert; Chido Nwakanma, a Communications Guru, and NOA Directors.

The Values Charter, set to be unveiled in early 2024 by President Bola Ahmed Tinubu, serves as a blueprint and policy document for a national value system that defines the identity of Nigerians and shapes their role as citizens.

In December 2023, the Minister of Information and National Orientation, Alhaji Mohammed Idris, established a ten-man committee to finalize Nigeria’s Values Charter. The Charter comprises the Nigerian Promise and the Citizen Codes, each with seven pillars, and aims to establish a social contract between the government and its citizens.

The government intends to integrate these values into formal, informal, and vocational educational policies, fostering a stronger sense of national identity and shared values among Nigerians. As NOA progresses with its CLHEEAN Community projects and prepares for the Values Charter unveiling, the agency remains committed to addressing critical issues affecting the country through innovative and collaborative initiatives.


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