Nutri-Yo, a prominent yogurt brand in Nigeria, has introduced a revitalized brand identity and reformulated product line, aiming to deliver improved nutrition to its consumers. The unveiling of the updated Nutri-Yo took place at an elegant event held at Radisson Blu, GRA Ikeja, where the company showcased its commitment to innovation and providing consumers with the best possible products.
Vishal Patil, the General Manager of CWAY Group, expressed excitement about Nutri-Yo’s rebrand, emphasizing the company’s unwavering commitment to innovation, customer satisfaction, and surpassing expectations. Patil highlighted the brand’s significant role in Nigeria’s food and beverage landscape since its inception in 2018 and reaffirmed its dedication to staying ahead of consumer needs through continuous transformation.
“The new Nutri-Yo is a complete re-imagination, born out of meticulous analysis and an unwavering commitment to not only produce a nutritious drink but also meet the evolving needs of our consumers,” stated Patil. “This relaunch signifies our promise to remain at the forefront of anticipating needs and exceeding expectations.”
Rohit Prakash Gupta, the Marketing Director of CWAY Group, reiterated the brand’s commitment to enhancing product quality. Gupta emphasized that Nutri-Yo is crafted with consumers in mind, aiming to offer the finest yogurt available. The relaunch, according to Gupta, is a crucial step in the company’s ongoing commitment to innovation.
Mr. Samuel O. Akinrimisi, Deputy Marketing Director at CWAY Food and Beverages Nig. Co. Ltd, outlined the strategic objectives of the Nutri-Yo relaunch. These objectives include a targeted 20% incremental increase in sales volume compared to 2023 and ensuring a minimum delivery of 8 million packs of Nutri-Yo nationwide in 2024.
“We aim to elevate Nutri-Yo to a premium status brand, foster brand awareness, stimulate repeat purchases, and enhance loyalty,” emphasized Akinrimisi. “The revitalized brand will maintain the familiar 500ml, 400ml, and 125ml sizes, assuring consumers that the taste they love remains unchanged while benefiting from a more fortified formulation with extra vitamins.”
Jennifer Egbuonu, Brand Manager for Nutri-Yo, reassured consumers of the brand’s commitment to family-friendly, high-quality products. She stated, “Nutri-Yo has consistently been at the forefront of delivering quality, taste, and excellence since entering the Nigerian market in 2018. Our reimagined, fortified brand ensures a healthier consumption experience.”
Addressing pricing concerns, Senior Regional Sales Manager Ifuoma affirmed Nutri-Yo’s commitment to maintaining affordability. “As a brand, we remain dedicated to providing pocket-friendly pricing to our consumers. Our distributors will also receive the necessary support to ensure seamless product availability for retailers and consumers alike.”