The Pitcher Festival of Creativity has announced an extension of the deadline for entries to the 2024 awards, pushing it back to April 15, 2024, from the original deadline of March 31. The award ceremony is slated to take place from May 16 to 18, 2024.
This decision was communicated by the Organisers through a media release. The extension was attributed to the upcoming Easter celebration, with the Organisers acknowledging the importance of allowing participants to enjoy their well-deserved moments of rest.
In the release, the Organisers highlighted six reasons why prospective awardees should take advantage of the extended deadline. These reasons include providing participants with quality time to enjoy Easter festivities without work looming over them, fostering team spirit by rallying creative troops, and gaining recognition through the prestigious Pitcher Awards, which showcase excellence and amplify brands’ reach.
Furthermore, the extension offers participants the opportunity to gain bragging rights as Pitcher Award winners, which can resonate with clients and partners, ultimately boosting business prospects. Additionally, the May announcement of the awards sets the stage for increased buzz, potentially propelling the success of participants’ work even further.
In a notable development, Pitcher has introduced two new special awards for 2024 to recognize agency networks making significant contributions across the continent. These awards include the Africa Agency Network of the Year and the Africa Media Agency Network of the Year.
The Pitcher Awards, renowned as a Pan-African benchmark for creative excellence, are now in their 7th edition. Entries are open to campaigns, ideas, and initiatives created, released, or implemented anywhere on the African continent.
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