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Showmax unveils refreshed brand, expanded content lineup across Africa

Showmax, the popular streaming service in Africa, has introduced its enhanced platform, featuring a refreshed brand and a vast content lineup, signaling a new era for viewers on the continent.

This development comes ten months after MultiChoice, Comcast’s NBCUniversal, and Sky announced a collaborative streaming vision for Africa.

The revamped Showmax app is set to be available in app stores starting January 23, 2024, as part of a phased rollout across 44 markets. The streaming platform aims to offer an unparalleled streaming experience, with a focus on both local and international content.

A significant highlight is the introduction of the world’s first standalone Premier League plan for mobile, known as Showmax Premier League. Priced at just N2,900 a month, this plan will provide access to all 380 Premier League games, offering a game-changing product for football enthusiasts across Africa.

Showmax offers two additional plans: Showmax Entertainment on mobile for N1,200 a month and Showmax Entertainment for N2,500 a month. The diverse plans cater to various preferences and viewing habits, making streaming accessible to a broader audience.

Opeoluwa Filani, the GM of Showmax Nigeria, emphasized the strategic pricing of the Showmax Premier League plan, aligning with the massive smartphone penetration and the significant football fanbase in Africa. Richard Masters, CEO of the Premier League, expressed delight at the initiative, recognizing Africa’s importance to the Premier League.

At the core of Showmax’s streaming ambitions is a robust technical platform built to scale. Leveraging the Peacock streaming platform, which is active in over 70 countries, Showmax benefits from a world-class infrastructure that has successfully delivered major events, including the Super Bowl, FIFA World Cup, Olympics, and WrestleMania.

Showmax’s content library is set to expand with the introduction of 21 new Showmax Originals in February, including five Nigerian Originals. The platform aims to produce over 1,300 hours of original content in the coming year, marking a 150% increase in production output.

Showmax’s partnership with Comcast’s NBCUniversal and Sky ensures access to a diverse range of international content, including titles from Universal Pictures, Focus Features, NBC, Peacock, DreamWorks Animation, and Telemundo. The content lineup spans movies, drama series, and original productions.

John Ugbe, CEO of West Africa at MultiChoice, emphasized Showmax’s focus on the African market, building on MultiChoice’s deep understanding of the continent. The streaming service aims to revolutionize streaming in Africa in 2024, with competitive pricing, offline viewing options, and a growing network of payment options.

Existing Showmax customers will receive information on accessing the new app, with the complete rollout scheduled to be completed by February 12, 2024. Showmax’s commitment to delivering quality content and a seamless streaming experience positions it as a leading player in the African streaming landscape.


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