Leading companies in PR measurement and Out-of-Home (OOH) media audits in Nigeria, TMKG Consulting, and P+ Measurement Services have achieved a landmark strategic buy-in.
The result of this collaboration is the Media Monitoring & Audit Group (MMAG), a fully-owned holding corporation based in Nigeria.
TMKG Consulting, established in 2005, has been a trailblazer in providing independent proof of performance and measurement for brands investing in out-of-home media in Nigeria.
With a commitment to ensuring adherence and optimization of media investments, TMKG Consulting has saved advertisers over N5 billion in potential investment losses due to non-compliance.
To enhance their capacity for comprehensive media monitoring and compliance assurance, both companies have merged their management, operations, and processes.
The new entity will be led by Philip Odiakose, currently the Chief Media Analyst at P+ Measurement Services, who takes on the dual role of Chief Media Analyst and Managing Consultant at P+ Measurement Services and TMKG Consulting.
Philip Odiakose, with over 15 years of experience in the media monitoring and measurement space, brings unparalleled expertise and thought leadership to the leadership team. His appointment is expected to further elevate the Group’s services to meet and exceed clients’ expectations.
TMKG Consulting co-founder and founding CEO, Dan Oshodin, expressed excitement about the merger, stating, “Partnering with P+ Measurement aligns perfectly with TMKG’s vision and values, championing integrity, accountability, and transparency in the Nigeria advertising and media industry.”
Philip Odiakose, commenting on the merger, highlighted that the integration facilitates a broader spectrum of media monitoring and performance audit services, reinforcing the commitment of both entities to comprehensively support brands’ media strategies.
He emphasized that the collaborative effort within MMAG is set to revolutionize the industry landscape.
Odiakose further explained that TMKG Consulting brings to the forefront its proprietary online inventory management and competitor tracking application, PosterTrack. This innovative tool ensures credible reporting and expedites issue resolution, significantly contributing to reducing industry debt.
The unified force of TMKG Consulting and P+ Measurement Services aims to harness these advancements to optimize brands’ media initiatives and drive effectiveness across all media channels.