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Trendupp Awards 2024: celebrating Nigeria’s digital stars


The fourth edition of the Trendupp Awards, Africa’s premier award for influencers and content creators, concluded with great fanfare, recognizing the remarkable achievements of Nigeria’s digital influencers.

Themed “The Force of Influence,” this year’s event celebrated 17 outstanding influencers, content creators, and brands for their significant contributions to the social media landscape.

Held on July 7th at the prestigious Balmoral Hall, Federal Palace Hotel in Victoria Island, Lagos, the Trendupp Awards provided a platform to honor the creativity and influence of Nigeria’s digital stars.

The event was hosted by the versatile influencer, content creator, and TV host, Kiekie (Bukunmi Adeaga-Ilori), whose vibrant energy made the night unforgettable.

This year saw the introduction of two new categories: “Force of The Pod” and “Force of Influence (International).” The former recognizes influencers and content creators who effectively use podcasts to educate and engage their audience, while the latter celebrates those who command significant influence on the international stage.

From a competitive pool of 102 nominees across 17 categories, winners were selected by a distinguished Judging Council comprising renowned media personalities and thought leaders from across Africa, including Busola Tejumola, Do2DTun (Oladotun Ojuolape Kayode), Denrele Edun, Yinka Adebayo, Taiwo Kola-Ogunlade, Adaora Mbelu, Olusola Bodunde-Sanusi, and Aisha Augie. Selection criteria included creativity, engagement, and consistency.

Tiwalola Olanubi, Founder/CEO of Trendupp Africa, expressed his gratitude to the nominees and winners for their dedication to the creator economy in Nigeria and Africa. He remarked, “The Trendupp Awards were established to recognize and celebrate incredible influencers and content creators in Nigeria in 2021.

The growth of the award platform is evident yearly. This year, we extended our reach to honor influencers and content creators across Africa, introducing the ‘Force of Influence (International)’ category, making Trendupp Awards Africa’s first-ever awards for Influencers and Content Creators.”

The most coveted awards, the “Force of Influence (Nigeria)” and the “Force of Influence (International),” were awarded to Kiekie (Bukunmi Adeaga-Ilori) and Endurance Grand (Endurance Dzigbordi Dedzo), respectively, highlighting their impact on the social media landscape from March 2023 to March 2024.

Full List of Winners:

Force of Collaboration (Endowed by DottsMediaHouse): Tecno, Force of Comedy Skits: Sydney Talker (Sydney Egere),Force of Creative Art (Endowed by MTVBaseWest): Edem Victor, Force of Food Content: Diary Of A Kitchen Lover (Tolani Tayo-Osikoya), Force of Lifestyle Content (Endowed by Tramango): Beauty Tukura (Beauty Etsanyi Tukura), Force of Online Sensation: Yhemolee (Olowo Eko), Force of Instagram: Enioluwa Adeoluwa, Force of Social Good: Tunde Onakoya, Force of Tech Content: Miss Techy (Tobi Ayeni), Force of TikTok: Agent of Laughter (Godson Chukwuebuka Eze), Force of X (Twitter): Aproko Doctor (Egemba Chinonso Fidelis), Force of Virality: Nasboi (Lawal Michael Nasiru Bolaji), Force of YouTube: Sam Speedy (Samuel Oluwafemi Asubiojo), Emerging Force: Peller (Habeeb Hamzat), Force of the Pod: The Honest Bunch Podcast, Force of Influence (Nigeria) (Endowed by Pepsi): Kiekie (Bukunmi Adeaga-Ilori), Force of Influence (International): Endurance Grand (Endurance Dzigbordi Dedzo)

Trendupp Awards is presented by Trendupp Africa in association with DottsMediaHouse, and proudly supported by Tramango, MTVBase, Africa Magic, POPCENTRAL TV, Legit.ng, TheCable Lifestyle, Brand Communicator, and refreshed by Pepsi.


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